Saturday, 3 April 2010

Marketing Essentials

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individuals’ and companies’ goals. Marketing starts with the organization’s mission, which is the process of fulfilling goals through the exchange of goods, services, and ideas.

A marketing orientation is a customer focus that is embodied in a company’s mission and strategy. Marketing orientation is essential because it helps a company achieve its mission. The most important thing a company must do is pay attention to its customers to satisfy their needs, wants, and demands. A company should know the difference between stated needs, real needs, unstated needs, delight needs, and secret needs, and should provide many options to satisfy each need.

The five approaches to marketing is production, product, selling, marketing, and societal marketing, and it is common that a company might change from one to another to stay competitive. In order to manage demand, marketers need to know the forms of demand and adapt marketing strategies to them. These include latent demand, increasing demand, irregular demand, full demand, overfull demand, declining demand, unwholesome demand, negative demand, and no demand.

The marketing process begins by identifying the market opportunities that will best help the company achieve its mission. The opportunities are determined by knowing who the target customers are and why they should by “our” product instead of the competitors’. A business will have only two kinds of customers, individual and other businesses or organizations. A company should know the many forces that drive a customer to buy and the steps that lead them to their decision.

Organization customers are different than individual customers because they buy the goods and services from one business that will help their own business. Basically, they are looking for the best possible deal. The three kinds of organizations are for-profit, institutions, and government, and they all have buying patterns which includes the straight rebuy, the modified rebuy, and the new task. Also, organizations differ from individuals when speaking of their purchasing decisions but, the buying process is similar for both of them.

In order to have a continuous customer advantage, a company must sustain a competitive advantage that has meaning for their customers. The company should perform a competitive analysis, beginning with determining who their competitors are. There are both existing and potential competitors, and the most threatening are the potential rivals. Once a company knows who their competitors are, it needs to analyze the rivals’ strategies, objectives, strengths, and weaknesses. Also, a company can tell the level of danger of a competitor by how they respond to changes in the marketplace.

The market strategy of a company will answer why the customers should buy their product instead of the competitors’. The main goals of the strategy is to understand the competitive advantage, how the product fulfills the customer’s needs, and ensures that the product does fulfill the customers’ expectations, needs, and desire. To achieve these goals, a company needs to know the target market’s size and behavior, the benefit of the product, and understand sales, profits, and budget.

It is important for a company to decide what the product is, what the price will be, what place it will be sold in, and what promotions are needed. Differentiation is the act of distinguishing a company’s offering from competitors’ offerings in ways that are meaningful to customers. Positioning is determining and communicating the central benefit of the product in the minds of target buyers. A company must always remember that all products have a life cycle and eventually the product will decline.

Marketing communications is essential because it tells the target market about the availability, benefits, and price of the product. The most effective marketing communication is advertising because it allows the public to view and hear of the product from multiple places at any time of the day. Another type of marketing is a sells person that has to call and persuade a person buy the product.

Friday, 2 April 2010

Tips for Avoiding Your AdSense Account Getting Banned by Google

I have seen quite a lot of AdSense publishers posted in different forums stating that their AdSense accounts were banned by Google due to fraudulent clicks. Most of these people claim that they are innocent and have never clicked on their on AdSense ads. So they have no idea why click fraud can occur on their AdSense accounts. The truth is click fraud can happen in several ways and not necessarily caused by the AdSense publisher himself/herself who accidentally clicked on his/her own AdSense.

Below are some of the tips to protect your AdSense account:

1) Do not use autosurf programs to promote your websites that contain AdSense. Autosurf programs can substantially increase your website traffic or hits, AdSense page view and ecpm but people who surf your site only to earn advertising credit or other type of incentives. So the traffic generated from autosurf programs aren't counted as real and thus against AdSense policies.

2) If possible, do not involve in any traffic exchange networks and programs. If you have join one or more programs or networks that can make you a steady AdSense commission, you should start worry about your AdSense account as this could mean that members of the program(s) were clicking each other AdSense ads all the while whether intentionally or unintentionally. As soon as Google detected a group of people were clicking each other AdSense, many of the members AdSense account in the program will be suspended. Also traffic exchange can be another mean to artificially generate tons of unreal website traffic or hits and boost up AdSense page view & ecpm and it is strictly prohibited by Google .

3) Do not join AdSense exchange networks. They are similar to traffic exchange programs except members are participate just for clicking each other AdSense. This should be a guaranteed way to be banned by Google.

4) Read all the Google AdSense policies at to see whether you have against any policies and make the necessary modification.

Thursday, 1 April 2010

Make Money Online Though Web Designing

Internet is playing a major role in our present lifestyle. This World Wide Web is not only helping us with information on the given topics, but also provide many options to make money online. However, there are different types of businesses online, which help you in making money from the comfort of your home. Web designing is also one such lucrative business, which will add more revenue on your savings. Therefore, if you are good in web designing, you will be able to find many people who are in need of these services.

You also have an option to earn additional money through this business type. However, there are many people who think that web designing is a difficult task. This is not true. It does not matter what your background or your experience is, taking the assistance of a reputed designer will help you to learn the designing works quickly. There are numerous professionals s in the market that will help you to complete the course within three or four weeks. Therefore, once you complete the course you will be able to design simple website. Once you start building more website, your designing knowledge will also increase and you can easily become a web-designing guru. However, the cost of designing depends on the type of website you are designing.

How to get businesses?
Most of the individuals, who are designing website, do not have enough time to design their official websites themselves. As they have handful of work, they are not able to find enough time to spend on their official works. However, once you get into this domain and build a good reputation, you will find more and more individuals who are looking for your services. There are also few websites on the net, which will help you to find more clients and customers, who are looking for web designers. Therefore, if you provide quality work, you will find more and more customers, looking for your services.

Make Money Online:
As mentioned, web designing will also help you to make money from the comfort of your home. You just need a computer and net connect to make money online. However, you should also have some of the designing tools and software programs such as flash, photoshop and 3D to provide good services. Once you have this tools and proper guidelines to design the websites, you can start your business. There are also few websites, which are providing free web design training for interested individuals. You will be able to find these sites by doing a through research on the web.

Advertise Your Business:
As you are a newbie, most of the people may not be aware of you and your works. Therefore, it is quite imperative to advertise your company and the different types of services you provide. Online advertising, classified advertisement etc can be some of the best options to promote your business. Once you are done with the advertisements, you will be able to find many people calling you for your services.

How to Make Money Online with Google

They are two ways to make money online with Google. One is through Google Adsense. The other is through Google Adwords. Google Adsense and Google Adwords are two products owned by Google.

I will describe these products briefly so you can learn this way to do it.

Google Adwords: this method is not free. Google Adwords is simply a Google advertising program. It is a pay per click advertising program. This simply means that you will have ads on google and whenever someone clicks on it you pay your chosen bid usually in cents. An example of this ad can seen when you make a search at Google, the sponsored links beside your search result. This is a method to do targeted advertising. The idea is to make money online through a combination of Google Adwords and affiliate program.

Let me suppose you now know what Google Adwords is all about, but you do not know what affiliate program is all about. They are companies which will pay you to advertise their products and in return you will earn a fixed commission when someone you referred make a sale, lead, impression or click to their site, such method is referred to as affiliate program. I will describe this program in a more clarifying way. Let say I am selling tv. If my tv sells for $200, I may have an affiliate program where someone can sign up. What you will need to do is to simply sign up and start promoting my tv with the link I provide. When someone signs up, you will be paid their fixed commission.

The thing there is to find an affiliate program that pays a good commission and advertise it at google adwords. This will not be an easy process, but it is possible. There are people in this game that generate thousands of dollars per month. If they can do it, why can’t you do it as well? Your first stop right now will be to select an affiliate program. When you have selected one, sign up at their affiliate page and get your link. The next stop is to sign up at google adwords. You will need to fund your account with a recommended capital of $100. You will need to create a website. If you are not ready to buy and host a site, you can as well use a free blogsite. An example of a free blogsite is blogger.

After creating the blogger, create a blogpage where you will review the product of the affiliate program you have selected. You will need to review one product per blogpage. The next stop is to create a google ad using the link of your blogpage, fix your ad usually not greater than $0.20, sit back, relax and watch your money roll in.

In order to succeed using this method to make it, you will need an internet marketing course. This course will enable you to kick aside the challenges in this system of making money. With it, you will be able to save money on advertising and make more money on profit. I urge you to get it if you want to succeed using this system.

Tuesday, 30 March 2010

6 Ways To Make Money Writing Online

There are more ways than you might think to make money by writing online. Whether you are yet to pen your first paid words or are an experienced author, you probably haven't thought of all the ways to exploit your talents. Here are my top 6 tips for paid online writing.

Write for a rev share site

Open an account on an advert-sharing site such as wikinut- these sites make it easy for you to focus on the writing, as they will sort out the traffic and the advertising. As well as earning money for any new content you write, you be able to generate cash from any existing articles you've written. Plus you'll be able to build up an online portfolio within a community of online authors.

Join a freelancing site

Middlemen such as Elance
will allow you to submit a profile to their site, and put you in touch with potential clients. They list a wealth of writing jobs, plus associated work such as translation and copy editing. They will help you to gain contract work with businesses from all over the world, and allow you to earn money by writing from home.

Get in touch with old colleagues

Use professional networking sites such as LinkedIn
to re-establish links with past work colleagues. Make sure you write a full profile of your skills and experience, and always add your latest CV. You'd be surprised at how often offers of work arise from your old acquaintances, so if you're just starting out as a writer work those connections.

Write a blog

If you're brave enough to try something a little more technical why not create a blog for yourself? You can add targeted adverts using Google Adsense
, which will automatically display adverts that are relevant to your content. You'll need to learn promotional skills to acquire traffic, so read up on SEO, guest posting and link building.

Become a guest poster

If you do have a blog or other online content to promote, contact blog owners you respect and send them some example guest posts. Ensure you try to target your writing for their style, and always provide a short bio of yourself that includes a link back to your site. By building relationships with a few high traffic blogs you'll be putting your name before potentially huge audiences.

Monday, 29 March 2010

How to Double Your Blog Traffic in One Month

In January of 2010 I had over 6,000 visitors to my Residuals and Royalties blog and in only one month I was able to double the number of total visitors to almost 12,000. Many bloggers spend time creating quality content in hopes that they will attract visitors to their blog. The sad truth is that more often than not, quality content alone will not attract readers to a blog that is not established. The key to making money online with your blog is having a lot of unique visitors. Below is a list of things that you can do to attract more readers to your blog…

Yahoo Answers: Go to Yahoo answers and search for unanswered questions that are related to your blog’s topic. Give a relevant, quality answer and be sure and include a link to your blog as well. You can even copy and past your answer onto a multitude of similar questions.

Ping-O-Matic: Every time that you write a new blog post, use Ping-O-Matic to submit your fresh content to a large list of search engines. This system makes it so easy to let all of the search engines know that you have new content on your blog.

Guest Posts: Contact the owners of popular blogs in your niche and ask if they would mind if you created a guest post specifically for their blog. If they accept, create a well written post that will attract others to want to learn more about your blog. Guest posting is my number one source of increasing traffic to my blog.

Reply to Every Comment: If someone takes the time to leave a comment or response on your blog and you don’t take the time to respond back, chances are that that person will not be coming back to your blog. Remember that your readers are the lifeblood of your blog and without them you’d be going nowhere fast!

Interview a Big Name: Ask a big name blogger in your niche if you could interview them for your blog. If they accept, they are likely to put a link to their interview on their own blog and in turn you can gain some quality traffic. Be sure and ask interesting questions that will intrigue your reader and keep them coming back for more.

There are many more things that you can do to attract visitors to your blog. Remember that whatever your niche is, you should always act as though you are an expert in your particular arena. Follow this advice and you too can double your blog traffic on one month. Here you can see a screen shot of the increase in my blog’s traffic from January to February…

Author Bio:
My blog, Residuals and Royalties is dedicated to helping people find legitimate ways to make money online and create residual income. My goal is to find quality resources each week for those people who want to create some passive income. The posts that I create keep my visitors coming back for more. You can visit my blog by clicking here:

4 Steps to Creating A Website Specifically to Earn AdSense Revenue

Building a website to earn Google AdSense advertising revenue has become a popular way to make extra money online nowadays. It is easier to earn AdSense income versus generating sales by selling products or services online. However it does involve works, time and money before you start earning from Adsense program. Below are the steps to creating a content website for earning AdSense revenue.

Step 1
Decide the content of your website. You can write a topic or subject related to your interest, hobbies or experience. You can also provide educational information and advice on your website if you are expert at something.

Step 2
Use a website builder to create your website. One of the easy-to-use website builders that can help you build a website is Bluevoda website builder. Bluevoda site builder allows users to build a website without technical knowledge. You don’t need to build your site from scratch. The trick is to use a free professional template provided by the site builder and then start adding your text and links to your website. You can add some graphics and pictures to make your site look nicer. After completing your website project, your next step is register a domain name and sign up for a hosting account to publish your website on the Internet.

Step 3
Join Google AdSense program. It will usually take several days for Google AdSense team to review and approve your site. If Google accepts your application. You can start learning how to generate AdSense code for inserting to your website to generate Adsense revenue. If your site rejected by Google, don’t get upset easily. Google will let you know the reasons of the rejection. You can fix the problems and reapply again.

Step 4
You need to drive targeted Visitors/Traffic to your website to generate Adsense revenue. The higher your website’s traffic the greater your Adsense earning will be. Below are some of the ways that can help you drive some traffic to your website in short period of time.

1) Use Per-per-click (PPC) advertising. The two most popular PPC search engines are Google and Yahoo. Google and Yahoo can deliver instant traffic to your website but it is costly to advertise on Google and Yahoo. There are other alternatives like and which are cheaper to advertise with.

2) Introduce your site to your family and friends.

3) Write several articles with a link to your website on the resource box and submit them to article directories. You can find a list of article directories by going to Google and entering the search term 'article directory'.

  • 4) Post messages on community forums with a link to your site on the signature of each message posted.

Sunday, 28 March 2010

Blogging for Business:

When you have finally got into the blogging for business then you must make it sure that it is able to reach the audience in the intended manner. You need to decide upon the elements which you are going add on to your blog page to make it more impressive. But the problem is that making this decision is little difficult. Let me put across some ideas which can be entailed in your business blog.

Features and Benefits of your Products and Services
Describe and talk about your product or service in an enthusiastic and positive tone. It is important that you stress on the topic and present the benefits in a stronger way. It is also good to point out some of the limitations of your product however never be too elaborative in that.

Whenever you launch a new feature or product or simply come up with some lucrative promotional offers you should always highlight them on your blog page. In this way the customers would be glad to watch out for your website and get details. This is a great way to get them hitched to your blog and thus increases traffic too.

With the help of tutorials the customers will get an insight on how to use a particular product or service. You can provide them tutorials which are associated with the product or service you offer. Suppose you deal in women makeup accessories and cosmetics then you can add tutorials on do-it-yourself makeup tips etc. This way you shall be able to connect more easily with your customer’s through your blog and they will find it more useful and thus visit the blog over and over again.

Related News
It is also a great idea to include news about the related industries etc. This makes your blog post more informative and thus the readers would want to visit it more. This way you would be able to connect with the customers from variety of interests,

Related Tips
Customers will surely be happy to see some related tips and tricks on the blog with which they can be able to use the product or service in more efficient manner. Providing Tips and tricks is a great way to promote your product and in this way the users will be willing to visit your website more often as they get interesting stuff on it.

Satisfied Customer Testimonials
It is another way to grab the trust of the users. You can add some testimonials from the clients and companies etc who are already using your product. When the viewers see the comments and experiences of old clients then they tend to build a good impression of your blog.